Fiercely ReliableTM

Norseman is the largest supplier and manufacturer of industrial fabric and foam products in North America. Fiercely Reliable™ since 1921, we have provided customers with sustainable, innovative and durable protection solutions designed to improve operating productivity in the most challenging conditions.

The Story Behind The Gear

Our story began almost 100 years ago, in a canvas tent on the remote and untamed northern prairies. This is where we learned about the craft of protection -- and its vital impact on people, their livelihoods and their futures.

Over this time, Norseman has grown and evolved -- from being a mere maker of products -- to a leading manufacturer of high performance gear. While products allow you to do your job, gear is much more. It's painstakingly designed and meticulously crafted to address the real-world challenges those who rely on it face daily.

  • 1921

    Northwest Tent & Awning Opens its doors on historic Jasper Avenue

  • 1961

    Alvin Bryant acquires Northwest Tent & Awning Co. Ltd.

  • 1963

    Campers Village opens on the main floor of Northwest Tent & Awning

  • 1968

    Sale of the first rig shelter

  • 1972

    Northwest Shelters Division is created

  • 1976

    Norseman Manufacturing Division is created. Ron Bryant joins full time.

  • 1983

    Terry Bryant joins Northwest Tent & Awning as Controller.

  • 1984

    Northwest Tent & Awning creates Dove of Peace for Pope John Paul III’s visit to Edmonton.

  • 1986

    Foam Products Division is created under the leadership of Terry Bryant.

  • 1988

    Campers Village opens its first stand-alone retail store on 170 Street in Edmonton.

  • 1996

    The Norseman Group celebrates 75 years with a move to a new office building.

  • 1999

    The company name is changed from Northwest Tent & Awning to Norseman Group Ltd.

  • 2001

    Norseman begins sourcing products and materials from Asia

  • 2010

    Norseman purchases the Cover-All assets and creates Norseman Structures Inc.

  • 2010

    Norseman contributes to the 2010 Winter Olympics.

  • 2011

    Norseman is committed to providing sustainable, quality, innovative solutions to exceed our customers’ expectations and develop long-lasting relationships.

  • Our Purpose
    • We give people & products the opportunity to perform at their best.

  • Our Promise
    • Product & Service Reliability.

  • Our Vision
    • To become the center of excellence for fabric, film and foam‑based protective gear.

  • Our Values
    • Integrity matters

      We do the right thing and hold each other to be accountable – to do what we say we will do – both individually and as an organization.

    • Think like a customer

      Driven by our problem solving curiosity we strive to continually improve every aspect of our business by taking the extra step to solve problems with an appropriate sense of urgency.

    • We take care of each other

      We care and respect our customers, fellow employees and business partners by understanding their needs and providing the support they require.

    • Collaboration

      Effective teamwork allows everyone to accomplish more by unleashing our collective ingenuity to find better solutions.

    • Community Spirit

      We are good corporate citizens and try to make a difference in the communities we operate in.

  • Our Mandate
    • Our promise of product and service reliability makes us Fiercely Reliable™.

      Being Fiercely Reliable means that you can count on us to come up with the right gear for your project, regardless of how challenging the situation might seem. It is an attitude we can wear confidently - it speaks to our long-standing reputation, outstanding track record, and tradition of developing safe, high-performing gear. It is an attitude that motivates us to be the industry leader in every market we serve. We are driven to continuously challenge the way we make our gear, and passionate about helping our customers OUTPERFORM, with each new innovation.

      Being Fiercely Reliable™ is a promise Norseman makes to our customers, employees and other people we do business with; it goes beyond being a tagline and is the heartbeat of our company.


While products allow you to do your job, gear is much more. It is the result of our tireless efforts to understand, appreciate, analyze, dissect and truly grasp the struggles, pressures and obstacles that stand between our customers and their goals. It comes from a relentless drive to continually find new and better ways to contribute to our customers’ success: through innovative thinking and new technologies. And it is inspired by a realization that failure is simply not an option.

Good gear is durable, reliable and versatile. You count on it to help you accomplish what you’ve set out to do. It maximizes your performance and is fit for purpose. At Norseman, we make high quality performance and protective gear for people, products and environments. Our gear is meticulously crafted and is selected and made with Fabric & Foam materials we trust.

Driving Performance. Protecting People, Products and Environments

Fabrics and foams have a range of properties that stand up to the challenges our customers face. Over our near 100 years in operation, there’s very little we haven’t been able to accomplish with these materials. Our gear is used extensively across a range of industries worldwide including automotive, aerospace, product protection, industrial parts, marine, building and construction, military, medical and sports and leisure.